Our Story


Krista Gray founded GoldSquare in 2015, a few years after spending nights and weekends creating content and producing websites for struggling friends, colleagues, and their referrals while building startup companies full-time in San Francisco. Inspired by clients' happiness when empowered to easily share their work with the world, she decided to leave her job to launch a business dedicated to helping people and companies shine online.

Today, GoldSquare builds beautiful Squarespace websites and creates thoughtfully crafted content that connects each client with their community. 

In addition to her work on projects, Krista leads the talented GoldSquare team, working closely with each client. Depending on need, we tap the right people for each collaboration. Our growing, distributed team has expertise and skills that range from design and development to SEO and copywriting. GoldSquare team members have cut their teeth at successful companies such as Yelp, Eventbrite, and Apple, among others. 


"The things you're passionate about are not random.
They are your calling."

-Fabienne Frederickson

Krista has been proudly featured by: