Our Story


Krista Gray created GoldSquare in 2015, several years after spending nights and weekends helping friends, colleagues and their referrals with digital work. Inspired by clients' happiness when enabled to easily share their work with the world, she decided it was time to make the leap toward helping others with their web presence full-time.

Boston-born and San Francisco startup schooled, Krista draws on a decade of digital experience. GoldSquare was designed to help people and companies shine online with customized offerings that range from ideation and consulting to web production, copy and content work, and digital marketing strategy.

While Krista continues to do the bulk of the work around here, clients looking to make an even bigger impact can take advantage of GoldSquare's listed extras through the company's concierge service which provides access to some of San Francisco's top talent. Concierge team members have cut their teeth by helping build and market successful companies such as Yelp, Eventbrite, Apple, and more.

The things you are passionate about are not random. They are your calling.
— Fabienne Frederickson